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If an automotive manufacturer is successful in one market, it often leads to the ambition of replicating that success in other parts of the world.

While the home market might grow saturated over time, other markets can promise a suitable market niche or even lack competition. Additionally, the rising demand for EVs in some markets can create new business opportunities.

Thus, new and traditional OEMs alike consider launching their vehicles in new markets – the sooner the better.

From Magna’s experience, entering a new vehicle market usually comes down to five key scenarios – depending on how many production steps are established in a new market.

Get your free guide for entering a new vehicle market by submitting the form.