Strategy and Prototyping in UI/UX Development for Vehicle Control Concepts on Behalf of Customers

In today's automotive industry, developing innovative vehicle control concepts requires strategic precision and methodological excellence to create intuitive, safe, and engaging user experiences. Explore how Magna's comprehensive V-Model approach guides OEMs from initial vision to production-ready solutions through strategic goal definition, competitive benchmarking, and advanced prototyping techniques. Discover our demonstrator system featuring cloud-based click-dummies, physical UI setups, immersive VR environments, and dynamic driving simulations that make concepts tangible early in development. Uncover how our structured process transforms complex requirements into seamless Human-Machine Interfaces (HMI), whether for robust off-road applications or minimalist premium vehicles, ensuring optimal user experience while reducing development risks and costs.

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