Your Free Guide for Entering a New Vehicle Market

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If an automotive manufacturer is successful in one market, it often leads to the ambition of replicating that success in other parts of the world.

While the home market might grow saturated over time, other markets can promise a suitable market niche or even lack competition. Additionally, the rising demand for EVs in some markets can create new business opportunities.

Thus, new and traditional OEMs alike consider launching their vehicles in new markets – the sooner the better.

When planning an international expansion, two of the most important questions are:

• How much of the production process should be localized?
• When is it smarter to import and when is it smarter to build a local factory?

From Magna’s experience, entering a new vehicle market usually comes down to five key scenarios – depending on how many production steps are established in a new market.

The guide is part of our article "Expanding Your Automotive Business Into New Markets: 4 Essential Factors". We recommend reading the article before moving on to this document in order to get a more complete picture.